Has Ezygreenpak’s water-soluble packaging been covered by Japanese media? Yes. In September 2026, Japanese business wire NNA ASIA — part of the Kyodo News Group — covered Ezygreenpak’s debut at the Tokyo International Gift Show, one of Japan’s largest lifestyle and gift trade fairs. The article, published in NNA’s Hong Kong & South China edition, reported on Hong Kong environmental-material companies expanding into the Japanese market, with Ezygreenpak’s plant-based water-soluble nonwoven singled out as an example. The coverage followed the company’s appearance in the Hong Kong Trade Development Council’s (HKTDC) pavilion at the show, where the material was demonstrated live to Japanese buyers.
From the Show Floor
Ezygreenpak spent the week of the show inside the HKTDC Hong Kong Pavilion, part of a delegation of Hong Kong companies presenting lifestyle, gift, and environmentally focused products to Japanese buyers. The live water-soluble demonstration — dropping a bag into hot water and watching it dissolve in front of visitors — became the centerpiece of the booth, drawing enough attention on the floor that a reporter for NNA ASIA covered it for the wire’s Hong Kong & South China edition.
What NNA ASIA Reported
NNA ASIA’s article, dated September 3, 2026, and headlined “Hong Kong eco-materials draw attention in Japan,” described a wave of Hong Kong environmental-material companies using the Tokyo International Gift Show to enter the Japanese market. HKTDC organised a dedicated Hong Kong Pavilion for the occasion, bringing together companies working in household goods, toys, leisure electronics, and environmentally conscious products. NNA ASIA is a Japanese-language business wire under the Kyodo News Group; the full article sits behind NNA’s subscriber paywall and is written in Japanese, so it is not directly linkable for an English-reading audience.
Why the Tokyo International Gift Show
The Tokyo International Gift Show, held at Tokyo Big Sight, is one of Japan’s largest trade fairs for gifts, lifestyle goods, and consumer products, drawing buyers and distributors from across Japan and the wider region. For Ezygreenpak, it offered a direct route to Japanese manufacturers and retailers evaluating sustainable materials for packaging — the kind of in-person, buyer-facing exposure that a press release alone doesn’t deliver. It followed an earlier, separate Tokyo appearance at a startup event earlier in 2026, meaning this was Ezygreenpak’s second time putting the material in front of a Tokyo audience within the same year.
From Booth to Byline
Trade-show press coverage rarely happens on request — it follows from something worth noticing on the floor. In Ezygreenpak’s case, that was the live demonstration itself: a bag dissolving in hot water in front of buyers, repeatable and visible in real time, rather than a claim on a spec sheet. It’s the same demonstration behind Ezygreenpak’s booth story from the show — buyers asking about sanitary products, masks, mailers, and gift wrap after watching the material disappear into the water.
Frequently Asked Questions
Is the NNA ASIA article available in English?
No. It was published in Japanese in NNA’s Hong Kong & South China edition and requires a paid NNA subscription to
/imageread online.
What is NNA ASIA?
NNA ASIA (NNA Hong Kong Co., Ltd.) is a Japanese-language business news wire covering Hong Kong and South China, operated under the Kyodo News Group.
Was this Ezygreenpak’s first time exhibiting in Japan in 2026?
No. Ezygreenpak had already appeared at a Tokyo startup event earlier in the year, ahead of this Tokyo International Gift Show appearance.
Curious what Japanese buyers asked about most on the show floor? Read the demo story, or if you’re evaluating water-soluble packaging for your own products, get in touch — we’re happy to talk through a fit for your use case.